This Privacy Policy describes how LONG WHARF SUPPLY, LLC (“Long Wharf Supply Co,” “we,” “us,” and “our”) collects, uses and discloses customer information. This Privacy Policy covers the website available at http://longwharfsupply.com) (“Site”) and related services, including services related to the purchase of our products (collectively, such services, together with the Site, “Service”). By accessing and using any part of the Service, you accept the practices described in this Privacy Policy.




Personal Information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


    We collect Device Information using the following technologies:

    “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    We do not store any personally identifiable information about you in any cookies, and these cookies cannot be used to harm your computer. You have the right to revoke your consent to cookies at any time.



    Our ecommerce store is built and hosted on Shopify, which allows us to sell our products to you. In order to do this, Shopify uses a series of cookies to power our online store. More information about these specific is available here: https://www.shopify.com/legal/cookies



    Used to collect information about how visitors use our website. The cookies collect information including pages visited and where users come from in an anonymous way, and this information is used to improve our website.




    We use Facebook to deliver customized advertisements to users who visit our website.




    We use Klaviyo to deliver customized emails to users who visit our website, have participated in a giveaway, or signed up for newsletters in the past.



    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.   


    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


    Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information.  We refer to this information as “Order Information.”


    When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

    How do we use your personal information?

    We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

    • Communicate with you;
    • Screen our orders for potential risk or fraud; and
    • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).



    We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.

    We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


    Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


    Behavorial Advertising

    As described above, we use your Personal Information to provide you with targeted advertisements, marketing communications, and commercial purposes we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt out of targeted advertising by visiting the following links:

       FACEBOOK - https://www.facebook.com/settings/?tab=ads

       GOOGLE - https://www.google.com/settings/ads/anonymous

       KLAVIYO - https://www.klaviyo.com/privacy

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.



    Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



    If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

    Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



    When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

    Right to Opt-Out of the Sale or Sharing of Personal Information, or the Use of Personal Information for Targeted Advertising

    You may have the right to opt-out of the sale or sharing of your personal information. Information about our practices that may constitute a “sale” or “sharing” of your personal information as defined by law are noted in the above section titled “Sales and Other Sharing of Personal Information.” You may exercise your right to opt-out by following the instructions set forth in this section of this Notice titled “Exercising Your Rights.” Please note you may also need to update your preferences in the cookie consent tool or in your browser settings in order to fully opt-out.

    In some states, this right is known as the right to opt-out of the use of your personal data for the purposes of targeted advertising, the sale of personal data, or profiling in furtherance of certain decisions.

    To opt-out and remove any personal customer information please provide request to our customer support team at the email below.



    The Site is not intended for individuals under the age of 13.



    We take reasonable precautions and abide by, at minimum, standard industry practices to assist us in protecting your personal information and payment card data. These safeguards help us to prevent fraud and unauthorized access as well as maintain data accuracy.



    The Site and/or Service may contain links to other sites that are not owned or controlled by Long Wharf Supply Co. Please be aware that this Privacy Policy applies only to information collected by Long Wharf Supply Co. and we are not responsible for the privacy policies and practices of such other sites. We encourage you to be aware when you leave the Site and to read the privacy policies of each and every website.



    We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes on this page, with the “Effective Date” posted at the top of the Privacy Policy. If we make any material changes to our Privacy Policy or how we handle your personal information, we will notify you via a pop-up or banner within the Site or Service, by sending an email to your account email address, or through similar mechanisms, prior to the change becoming effective. By using our Site or Service after the effective date of the change, you are deemed to consent to our then-current Privacy Policy.



    We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue at hello@longwharfsupply.com.