Turning waste into wool.
It's no secret ocean plastics are one of the biggest environmental challenges of our generation. Sadly, experts believe plastic could outnumber fish in the sea by 2050.
Additionally, millions of pounds of oyster shells are discarded and end up in landfills every year turning toxic over time while contributing to global waste.
Inspired by a vintage sweater pulled from Dad's closet, we launched the first fisherman's sweaters made from a soft blend of recycled oyster shells, recycled water bottles, and natural lambswool or cotton.
Each oyster naturally filters 50 gallons of seawater every day.
Every garment diverts 5 oyster shells and 8 water bottles from landfills and we're pleased to report The SeaWell™ Collection is having a quantifiable impact on the communities we care about most.
Through our charitable partnerships, every sweater sold directly reseeds coastal oyster reefs. To date, we've helped reseed over 400,000 oysters which naturally filter 20 million gallons of seawater every day.
By developing high quality and timeless garments that promote the use of recycled materials and that directly support reseeding coastal oyster reefs, we hope to reduce waste, change the narrative, and help clean up our inshore waterways for the next generation.